La Louisiane

Manufacturer: Bauscher Brothers
User: La Louisiane
Date: 1905
Notes: Website: The La Louisiane building was constructed in 1837 at 725 Iberville St., New Orleans, as a private home. It was leased in 1881 by Louis and Ann Bézaudun to be the site of their restaurant.

According to the restaurant website, the period from 1890 to 1920 was known as the Alciatore Era when the Bézauduns hired Ann’s nephew Fernand Jules Alciatore. “He acquired a reputation as a master host and transformed its French-Creole menu into the city’s best. He began the famous ‘Golden Book,’ the guest registry crammed with signatures of the most prominent figures at the time. And in 1920, Alciatore bought the restaurant.

Ownership changed hands during the first half of the 20th century with a couple of closures during that period due to deaths of owners.

In 1954, “Diamond Jim” Moran took over ownership of La Louisiane and renamed it Moran’s La Louisiane. An over-the-top lover of glitz and bling, Moran added a Flamingo Crystal Room and a Diamond Room to the restaurant. According to the restaurant website, “The core clientele were ‘Diamond Jim’s’ friends, a ring of politicians, judges, racing aficionados and local celebrities. The restaurant was so much a part of ‘Diamond Jim’ that once or twice, customers actually discovered diamonds nestled inside their meatballs.”

Moran had a heart attack and died at the restaurant in 1958, but his sons served as proprietors for 20 years. The restaurant continued to change hands several times since, and after being closed from 1996 to 2003, was reopened in 2004.

The tip tray’s decoration includes two broad pink bands outlined with red lines and the addition of a belted crest, also in pink and red. Along the belt are the words: Restaurant de la Louisiane. Inside the crest are the initials FA, ostensibly for Fernand Alciatore.

For more info:
Jimmy Moran - Moran's La Louisiane by Shenango China

ID and photos contributed by kathleen

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